Creature Comforts

 © 2010 Enzed Design

 

Sometimes, business is just business.

Sometimes, business is creativity, laughter, social consciousness, beauty, kindness…plus a profit margin.

It’s those projects that leave me feeling especially fortunate.

Take my recent work with Helen Young of Enzed Design (www.enzeddesign.com) for Frederic Printing.  This was the third year Helen and I were invited to develop the customized gift-wrap package Frederic representatives give their lucky clients for the holidays. Designing specialty paper products—from picture frames to her newest CurliCUES™–is one Helen’s many passions, and it shows in the spirit of the finished piece.

Year One’s theme was “Let Nature Sing” with a sustainability message about Frederic’s Green Initiative. (Yes, there are ways to print that are much friendlier to the environment.) The kit earned Enzed a coveted spot in a national arts magazine.

Year Two focused on achieving great results when budgets are tighter—a theme we called “Creativity + Brevity.” (Did you know Hemingway wrote a novel with only six words?)

This year—which has been a tough business year for many—it’s all about “Creature Comforts,” saluting “the simple delight that single-handedly defeats the difficult day.” The dog at the door.  The book waiting to be read. A cup of Earl Grey tea.

But there’s another dimension to the 2010 message. The people of Frederic—plus their families, clients, vendors and friends—are building a comfortable-and-comforting Habitat for Humanity residence. It’s one of the homes that will push the Denver Habitat chapter (www.habitatmetrodenver.org) past the 400 home mark.

Brainstorming the current gift-wrap project gave Helen and me time to share what really makes our houses our homes.  She’s a native New Zealander, so she’s had the chance to/challenge of building an extended family here in Colorado. Along with competitive tennis playing pals and some wicked-fun creatives, there are two well-loved cats in that package.

Something tells me she was listening closely to my list, as well. 

Because I do believe Shelley the Turtle has a cameo in the sample above.

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