My designer friend Helen and I were e-bouncing ideas for a small ad campaign yesterday when I suggested we go with a stripes theme. While she’s a swirl-girl at heart, she agreed on the colored bars approach, ending her last email with a reference to giving all customers free gum. I laughed, for the same thought–and old commercial–had crossed my mind. You know the one:
And having found that one on YouTube, I couldn’t resist looking at others offered for my viewing pleasure (and procrastination.) There’s a rather creepy one for Chatty Cathy as well as several for Barbies, board games and building sets.
But I kept going back to the gum and the challenge it presented the creative team. Here, you’ve got this product for which the pizzazz is color. And your medium is black-and-white. The fact that we all still remember it decades later says they got several things right–from A (as in attitude) to Z (as in zebra).
And that silly song ‘n dance didn’t hurt, either.